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Kraken Rum

Client Project – Logo Design

The client wanted a logo for his company that embodied the nature of his business (water & fire) However, he did not want any imagery that was obviously one or the other, he preferred a more abstract image. To accommodate this, I created a flowing image that could be interpreted as either fiery blue flame or cool, flowing water – abstract enough to allow creative interpretation but not so much as to be irrelevant to his company.