Client Project – Logo and Business Card Design

The client wanted a logo with a distinct country-western feel and ladybug somewhere in the design. The logo may/will be used for comfort camping business as well as business consulting so that also had to be considered.

Orange, rust, brown colours were chosen and a distressed option was added to further the country look and feel.The neatly coiled lasso lends a feeling of organization and calm which is good for the consulting business portion. However, it can also be seen as ‘coming home’ type of graphic where the lasso has been hung after a day of work but now it’s time for rest which is good for the comfort camping portion of the business. The rose was added to complete the western feel and to facilitate a place for the tiny lady bug that was added due to the client’s love for ladybugs.

The typeface was chosen for it’s distinctive western feel and bold, upright letters. The typeface also allowed the 2 ‘C’s’ to fit neatly together in this design.

The business cards were designed using the new logo as a branding guideline.