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Simply Liv Yoga & Massage Logo

Client Project – Logo Design

The client requested a logo with a brown owl and a green and blue lotus flower with petals that looked like feathers. The lotus flower maintains its petals but feathers have been added as central details. This allows the integrity of the flower to be maintained while still implementing the feathers into the petal.

The owl was designed to maintain its integrity across multiple design applications and sizes. It faces forward with its wings out symbolizing a readiness to ‘fly’ after rest and healing.

The typeface for Simply Liv was chosen for its clean, lively and easy to read italicized lettering which will be able maintain its integrity at small scale. The typeface for Yoga & Massage was chosen to complement and not overwhelm Simply Liv.